Delta

Delta Polo Team are new on the equestrian scene. The name is inspired by the ‘Thames Delta’ in London, where the team are based. The brief was to challenge the more traditional branding associated with polo teams; horses, mallets, serif typefaces that feel stuffy and old fashioned. The new contemporary branding uses a modern san-serif font, bright, fresh colours inspired by the river Thames for distinctive stand-out whether on the field or across social media (and not a whiff of horses or mallets anywhere). The division of graphic elements in the letter ‘d’ represents the 4 players that a polo team consists of.