The digital campaign supported the launch of the Trainer Headphones by Gibson. Consistent visual thread to print campaign was integrated online. Customers could learn more about the product and brand through interactive demos, video content showcasing Usain Bolt’s training routine and preferred workout playlists.
Role: Art Direction, Design
Wireframe sketch
Developed
Customers could learn more about the product and brand through interactive demos, video content showcasing Usain Bolt’s training routine and preferred workout playlists.
#WHATSYOURTRACK
Sharing Usain’s Spotify playlist
