For the launch of Heineken’s STR bottle, I worked on a packaging concept with a ‘wow’ effect with Pascal Duval. The idea was to create a bespoke capsule to excite Heineken Brand Managers across the globe. The all black, 3D-printed capsule was held together by a magnetic lock. When opened, UV light was automatically activated, revealing the (invisible) UV print of the STR bottle.
Role: Art Direction, Design
The minimalist design of the capsule stays true to the beauty of the bottle design. Inside the capsule, ambient light surrounds the sunken STR bottle. Outside the capsule, the Heineken logo is pillow-embossed to act as a stand.
We won a D&AD Yellow Pencil, a Silver Design Lion for bottle design at Cannes International Festival of Creativity in 2011, a First for Packaging at the iF Awards and the Dieline Awards, and a Platinum at the Pentawards.
