An initiative project inspired by the news of a ‘Blood Moon’ Eclipse, an unusual phenomenon heavily featured in the news.
Inspiration
The news articles about an unusual ‘Blood Full Moon eclipse’ made me think of werewolves… I thought of a cool, topical response ad which was pitched to a local business in Amsterdam.
Typography was crafted with the quick turnaround.
before
I pitched to local barbers, Cut-throat Amsterdam, and they kindly allowed me to ‘wolf up’ one of their guys.
after
Thanks to collaborative retouch with Andre from House of Retouch, within 24 hours a wolf was turned…
